Kodak's Digital Journey |
ICMR HOME | Case Studies Collection
» Business Strategy Case Studies Please note: |
||||||||||
Introduction Contd...Meanwhile, Kodak struggled to manage its transition from a traditional photographic films manufacturer to a digital heavyweight by 2007, a strategy which the company had been pursuing since late 2003. Acknowledging the problems at the company, Antonio Perez (Perez), CEO of Kodak, said, "Our disappointing start in the first half of this year (2005) makes it clear that I need to make some changes, and make them now."9 Background Note
By 1879, Eastman had developed the dry plate process and filed his first patent related to a gadget that prepared dry gelatin plates. With the money raised from selling patents and some financial support from his close associate, Henry Strong (Strong), Eastman formally entered the photography business by starting Eastman Dry Plate Company in 1881.
9] Volkart Brothers was established in India in 1851. The firm was established by the two brothers - Salomon Volkart and Johann Georg Volkart. The firm traded in cotton, coffee, engineering products, etc.
|
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |